top of page


Born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style. Champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.   


SInce then, Gap continues to build on its heritage grounded in denim by delivering apparel and non-apparel collections with a clean, confident, modern, and essential aesthetic. A modern interpretation of the denim roots with staple pieces designed to fit your wardrobe. Find styles available in a range of sizes and designed for everyone.

Gap has grown to connect with customers online and in company-operated and franchise retail locations globally, through its iconic style, logo and marketing.


Gap is originator and champion of a uniquely optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.

bottom of page